Could you be the perfect fit?
North West-based athleisure apparel brand One Athletic is launching a nationwide social media campaign to find the new faces – and bodies – of its ‘any wear, every wear’ clothing line.
Fans of the fitness fashion brand will already be familiar with One Athletic hoodies, T-shirts, vests, leggings and joggers since the label launched in 2017. Now, in line with the new look website and launch of ONE UP, the quarterly online magazine, the new campaign will focus on the ‘real people’ who wear One Athletic both inside and outside of the gym; to fully epitomise the label’s ethos of #standforsomething #standasone.
Reminiscent of the famous United Colours of Bennetton in the 1990s, L’Oreal’s ‘Beauty Squad’, and British Vogue editor-endorsed ‘Gap’ campaign; #standasone Team One Athletic is appealing for everyday ‘models’ who can ‘look the part’whether doing lunges or out for lunch, on the mats or at the mall, doing sets or at the cinema.
One Athletic’s marketing manager Gemma Emmerson says: “Despite only being established less than two years ago, One Athletic is experiencing rapid growth internationally, currently shipping to the far outreaches of the world. Its male and female ranges of ‘athleisure’ apparel combine fashion and function, style and substance, to provide optimum performance in the gym, that can also be mixed in with streetwear for an outfit that looks as good as it feels.
“We always wanted the One Athletic brand to be an inclusive family, open to all, and accessible to everyone. It’s great for fans of the label to see some of the country’s finest fitness models wearing our clothing, but it’s not the be-all and end-all of One Athletic.
“As such, to celebrate the launch of the new website and ONE UP magazine, the #OATopModel campaign will celebrate all the different men and women that make up the One Athletic family. Whether you are someone who wears One Athletic to work out every day, to meet friends at the park, or at a summer festival. One Athletic is not just about appearance; it’s an attitude.”
Enter One Athletic’s Next Top Model by taking a photo of yourself (or get someone to take it for you) wearing at least one piece of One Athletic clothing in a way that you think best encapsulates why you love the brand. Post to Facebook @1Athletic or Instagram @oneathletic with the tags#OATopModel #standasone